kahney leander tim cook the genius who took apple to the next level
Kahney Leander Tim Cook. The Genius Who Took Apple to the Next Level
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
2590 Р.
Evans V., O'Sullivan N. Click On 1. Test Booklet
The Exit Test at the back of the book covers all the material learnt at this level and can be used as an effective assessment test for those planning to move on to the next level. A student who scores above 50% in the test can be considered to have the language skills necessary to cope competently at the next level. . . . .
470 Р.
Evans V., O'Sullivan N. Click On 1. Test Booklet
The Exit Test at the back of the book covers all the material learnt at this level and can be used as an effective assessment test for those planning to move on to the next level. A student who scores above 50% in the test can be considered to have the language skills necessary to cope competently at the next level. . . . .
470 Р.
Mickle Tripp After Steve. How Apple became a Trillion-Dollar Company and Lost Its Soul
From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
5767 Р.
Lashinsky A. Inside Apple: How Americas Most Admired - And Secretive - Company Really Works
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
772 Р.
Lashinsky A. Inside Apple: How Americas Most Admired - And Secretive - Company Really Works
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
772 Р.
Mickle T. After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul
Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence.Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
1510 Р.
Mickle T. After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul
Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence.Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
1510 Р.
Gorey E. Gashlycrumb Tinies
It’s no secret I have a massive soft spot for alphabet books. In 1963, prolific illustrator and author Edward Gorey (February 22, 1925 – April 15, 2000) published an alphabet book so grimly antithetical to the very premise of the genre – making children feel comfortable and inspiring them to learn – that it took the macabre humor genre to a new level. "A is for Amy who fell down the stairs," The Gashlycrumb Tinies begins. "B is for Basil assaulted by bears. C is for Clara who wasted away. D is for Desmond thrown out of a sleigh…" Part Tim Burton long before there was Burton, part Edgar Allan Poe long after Poe, the book exudes Goreys signature adult picture book mastery, not merely adorned by the gorgeously dark crosshatched illustrations but narratively driven by them.
966 Р.
Gorey E. Gashlycrumb Tinies
It’s no secret I have a massive soft spot for alphabet books. In 1963, prolific illustrator and author Edward Gorey (February 22, 1925 – April 15, 2000) published an alphabet book so grimly antithetical to the very premise of the genre – making children feel comfortable and inspiring them to learn – that it took the macabre humor genre to a new level. "A is for Amy who fell down the stairs," The Gashlycrumb Tinies begins. "B is for Basil assaulted by bears. C is for Clara who wasted away. D is for Desmond thrown out of a sleigh…" Part Tim Burton long before there was Burton, part Edgar Allan Poe long after Poe, the book exudes Goreys signature adult picture book mastery, not merely adorned by the gorgeously dark crosshatched illustrations but narratively driven by them.
966 Р.
Perfii Double Tour Leather Replacement Band For Apple Watch 49\/45\/44\/42mm Series Ultra\/8\/7\/6\/5\/4\/SE
The Perfii Double Tour Leather Replacement Band for Apple Watch 49\/45\/44\/42mm 8\/7\/6\/5\/4\/SE Series is the perfect accessory for Apple Watch owners who want to upgrade their style. Crafted from premium leather, this strap exudes luxury and sophistication. This strap will not leave you indifferent and you will want to show it to others. Whether you have a smaller or larger wrist, this interchangeable strap will provide a snug, secure fit. Compatible with Apple Watch Series 8\/7\/6\/5\/4\/SE, in not only 49\/45\/44\/42mm but also 49mm sizes, this band perfectly complements your Apple Watch, taking its style to the next level.
0 Р.
Perfii Double Tour Leather Replacement Band For Apple Watch 49\/45\/44\/42mm Series Ultra\/8\/7\/6\/5\/4\/SE
The Perfii Double Tour Leather Replacement Band for Apple Watch 49\/45\/44\/42mm 8\/7\/6\/5\/4\/SE Series is the perfect accessory for Apple Watch owners who want to upgrade their style. Crafted from premium leather, this strap exudes luxury and sophistication. This strap will not leave you indifferent and you will want to show it to others. Whether you have a smaller or larger wrist, this interchangeable strap will provide a snug, secure fit. Compatible with Apple Watch Series 8\/7\/6\/5\/4\/SE, in not only 49\/45\/44\/42mm but also 41mm sizes, this band perfectly complements your Apple Watch, taking its style to the next level.
0 Р.
Perfii Double Tour Leather Replacement Band For Apple Watch 49\/45\/44\/42mm Series Ultra\/8\/7\/6\/5\/4\/SE
The Perfii Double Tour Leather Replacement Band for Apple Watch 49\/45\/44\/42mm 8\/7\/6\/5\/4\/SE Series is the perfect accessory for Apple Watch owners who want to upgrade their style. Crafted from premium leather, this strap exudes luxury and sophistication. This strap will not leave you indifferent and you will want to show it to others. Whether you have a smaller or larger wrist, this interchangeable strap will provide a snug, secure fit. Compatible with Apple Watch Series 8\/7\/6\/5\/4\/SE, in not only 49\/45\/44\/42mm but also 49mm sizes, this band perfectly complements your Apple Watch, taking its style to the next level.
0 Р.
Perfii Double Tour Leather Replacement Band For Apple Watch 49\/45\/44\/42mm Series Ultra\/8\/7\/6\/5\/4\/SE
The Perfii Double Tour Leather Replacement Band for Apple Watch 49\/45\/44\/42mm 8\/7\/6\/5\/4\/SE Series is the perfect accessory for Apple Watch owners who want to upgrade their style. Crafted from premium leather, this strap exudes luxury and sophistication. This strap will not leave you indifferent and you will want to show it to others. Whether you have a smaller or larger wrist, this interchangeable strap will provide a snug, secure fit. Compatible with Apple Watch Series 8\/7\/6\/5\/4\/SE, in not only 49\/45\/44\/42mm but also 49mm sizes, this band perfectly complements your Apple Watch, taking its style to the next level.
0 Р.
Perfii Double Tour Leather Replacement Band For Apple Watch 49\/45\/44\/42mm Series Ultra\/8\/7\/6\/5\/4\/SE
The Perfii Double Tour Leather Replacement Band for Apple Watch 49\/45\/44\/42mm 8\/7\/6\/5\/4\/SE Series is the perfect accessory for Apple Watch owners who want to upgrade their style. Crafted from premium leather, this strap exudes luxury and sophistication. This strap will not leave you indifferent and you will want to show it to others. Whether you have a smaller or larger wrist, this interchangeable strap will provide a snug, secure fit. Compatible with Apple Watch Series 8\/7\/6\/5\/4\/SE, in not only 49\/45\/44\/42mm but also 49mm sizes, this band perfectly complements your Apple Watch, taking its style to the next level.
0 Р.
Perfii Double Tour Leather Replacement Band For Apple Watch 49\/45\/44\/42mm Series Ultra\/8\/7\/6\/5\/4\/SE
The Perfii Double Tour Leather Replacement Band for Apple Watch 49\/45\/44\/42mm 8\/7\/6\/5\/4\/SE Series is the perfect accessory for Apple Watch owners who want to upgrade their style. Crafted from premium leather, this strap exudes luxury and sophistication. This strap will not leave you indifferent and you will want to show it to others. Whether you have a smaller or larger wrist, this interchangeable strap will provide a snug, secure fit. Compatible with Apple Watch Series 8\/7\/6\/5\/4\/SE, in not only 49\/45\/44\/42mm but also 41mm sizes, this band perfectly complements your Apple Watch, taking its style to the next level.
0 Р.